Why Courts Matter – PA

 

Federal court decisions impact every aspect of our lives: employment, the environment, immigration, religious freedom, privacy, education, voting rights, health care, and more. But thanks to unprecedented Senate obstruction, President Obama’s judicial nominees waited far longer for a vote than other presidents’ nominees, culminating in the Judiciary Committee’s refusal to even allow Supreme Court nominee Merrick Garland a hearing. The result was a backlog of cases that undermined our system of justice and made it difficult for many Americans to seek justice. One of our clients, Why Courts Matter – PA, worked to end the judicial vacancy crisis so that every American can have his or her day in court.

Over the course of the campaign, Sequal produced several short videos highlighting PA Senator Toomey’s obstructionism garnering more than 72,000 views and coverage in Huffington Post Casey on nominations, and lobby his party leadership to hold votes on critical vacancies. In order to do that, they needed to a full-court press, statewide communications plan.

Sequal brought our full range of strategic communications tools to the Why Courts Matter — PA Senate strategy: we designed and produced digital and printed visuals, coordinated actions rang- ing from group lobby visits to with Senator Toomey’s senior staff to large protests outside his building, identified and prepared rally speakers, created and promoted petitions both for public delivery and list-building, successfully pitched stories to courts and political reporters, arranged meetings with Editorial Boards, placed countless LTEs and Op Eds, designed and drove a social media plan, designed and launched the WCM — PA website, created and managed digital marketing efforts, and created several videos to promote on YouTube

The Why Courts Matter – PA coalition is a project of the Pennsylvania Budget and Policy Center.

 

Skills

Posted on

February 1, 2016

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