Who We Are

Jodi Hirsh, MPPM is a Co-Founder and Principal Consultant of Sequal Consulting. Previously, Jodi was the founder and principal consultant at JustAction, LLC, a communications and advocacy consultancy for non-profit and political organizations. Jodi specializes in communications strategy for issue advocacy, including message development, media relations, digital media, organizing, and mobilization.

Before becoming a consultant, Jodi was the Vice President for Public Affairs at Planned Parenthood of Western Pennsylvania. Eventually, Jodi became the Vice President for Operations at PPWP, where she was responsible for the daily operations of seven health centers throughout southwestern Pennsylvania. After leaving Planned Parenthood, Jodi became the Executive Director of the National Council of Jewish Women Pittsburgh Section.

Jodi has played an active role in countless statewide issue advocacy and political campaigns and has served on several boards, including the Three Rivers Community Foundation and the ACLU of Pennsylvania. Jodi has developed and launched numerous grassroots campaigns to encourage women’s bipartisan participation in civic and electoral campaigns. Jodi also serves on Governor Tom Wolf’s Pennsylvania Commission on LGBTQ Affairs.

Jodi holds a Bachelor’s Degree from the University of Rochester, and a Master of Public Policy and Management from the University of Pittsburgh.

MattNewHeadshotMatt Richards, MPH is a Co-Founder and Principal Consultant of Sequal Consulting. Previously, Matt was the Founder and Principal Consultant at Informed Communications, where he helped small to mid-sized organizations utilize data and technology to drive modern communications.

Matt was also the Communications Director for SEIU Healthcare Pennsylvania, and before that he was a new media specialist, researcher and organizer for both SEIU and the United Electrical Workers (UE). In total, Matt’s experience in the labor movement spanned 13 years.

Matt holds both a Bachelor’s degree and Master of Public Health degree from the University of Pittsburgh.

HeadshotC03MHCMKJenn Wood, MSW is a Communications Associate for Sequal Consulting. Previously, Jenn worked for the office of State Representative Dan Miller, beginning as a legislative assistant and then advancing to Director of Policy. Jenn has also worked as a Hospital Systems Organizer with SEIU Healthcare Pennsylvania, and as a Therapeutic Staff Support for children on the autism spectrum.

Jenn has volunteered on numerous local and statewide political campaigns, and has also completed internships with SEIU Healthcare Pennsylvania and Pittsburgh UNITED during graduate school.

Jenn holds a Bachelor’s degree from Allegheny College, and a Master’s degree in Social Work with a focus in Community Organization and Social Administration from the University of Pittsburgh.