Who We Are
Jodi Hirsh, MPPM is a Co-Founder and Principal Consultant of Sequal Consulting. Previously, Jodi was the founder and principal consultant at JustAction, LLC, a communications and advocacy firm for non-profit and political organizations, where she specialized in strategic communications, message development, issue advocacy, legislative strategies, organizing and mobilization, coalition building, and community outreach.
Before becoming a consultant, Jodi was the Vice President for Public Affairs at Planned Parenthood of Western Pennsylvania. Eventually, Jodi became the Vice President for Operations at PPWP, where she was responsible for the daily operations of seven health centers throughout southwestern Pennsylvania. After leaving Planned Parenthood, Jodi became the Executive Director of the National Council of Jewish Women Pittsburgh Section.
Jodi has played an active role in countless statewide issue advocacy and political campaigns and has served on several boards, including the Three Rivers Community Foundation and the ACLU of Pennsylvania. Jodi has developed and launched numerous grassroots campaigns to encourage women’s bipartisan participation in civic and electoral campaigns. Jodi also serves on Governor Tom Wolf’s Pennsylvania Commission on LGBTQ Affairs.
Jodi holds a Bachelor’s Degree from the University of Rochester, and a Master of Public Policy and Management from the University of Pittsburgh.
Matt Richards, MPH is a Co-Founder and Principal Consultant of Sequal Consulting. Previously, Matt was the Founder and Principal Consultant at Informed Communications, where he helped small to mid-sized organizations utilize data and technology to drive modern communications.
Matt was also the Communications Director for SEIU Healthcare Pennsylvania, and before that he was a new media specialist, researcher and organizer for both SEIU and the United Electrical Workers (UE). In total, Matt’s experience in the labor movement spanned 13 years.
Matt holds both a Bachelor’s degree and Master of Public Health degree from the University of Pittsburgh.
Jenn Wood, MSW is a Communications Associate for Sequal Consulting. Previously, Jenn worked for the office of State Representative Dan Miller, beginning as a legislative assistant and then advancing to Director of Policy. Jenn has also worked as a Hospital Systems Organizer with SEIU Healthcare Pennsylvania, and as a Therapeutic Staff Support for children on the autism spectrum.
Jenn has volunteered on numerous local and statewide political campaigns, and has also completed internships with SEIU Healthcare Pennsylvania and Pittsburgh UNITED during graduate school.
Jenn holds a Bachelor’s degree from Allegheny College, and a Master’s degree in Social Work with a focus in Community Organization and Social Administration from the University of Pittsburgh.
Allegheny County Immunization Coalition
Arts for Autism Foundation of Pittsburgh
Congregation Dor Hadash
Education Rights Network
Education Voters of PA
Great Public Schools Pittsburgh
Make the Road Pennsylvania
Mon Valley Institute for Career Development
National Guestworker Alliance
Our Water Campaign
Pennsylvania Budget and Policy Center
Pennsylvania Interfaith Impact Network (PIIN)
Pittsburgh City Councilwoman Deborah Gross
Pittsburgh City Councilwoman Natalia Rudiak
Pittsburgh Federation of Teachers
Pittsburgh United / Pennsylvania United
Repair the World Pittsburgh
SEIU Healthcare Pennsylvania
United Electrical, Radio & Machine Workers of America (UE)
UFCW Local 1776 Keystone
United Home Care Workers of Pennsylvania
United Parent Leaders Action Network
We the People – Pennsylvania
Women and Girls Foundation
Why Courts Matter Pennsylvania